Kuala Lumpur, 17 May 2010 – The adoption of electronic mail as an alternative to traditional methods of communication continues to gain momentum across the globe. Economic viability, environmental initiatives and the need to communicate in a timely and efficient manner are practical forecasts organizations today make to ensure that they remain competitive for many years to come.
Locally, the Government’s plan to increase broadband subscription rates under the National Broadband Initiative (NBI) to 50 percent nationwide from the current 31.4 percent will play a crucial role in ICT competitiveness and overall Internet-technology adoption specifically in large scale email based information dissemination.
The increase in broadband penetration rates is expected to also contribute to the country's Gross Domestic Product (GDP) and attract Foreign Direct Investment (FDI). Through the implementation of the NBI, 135,000 new high value jobs are expected to be created within the ICT sector with additional spin offs in other sectors such as engineering, local content development and broadcasting.
To a larger extent, the continuous involvement of the government and private sectors through proposed capacity building initiatives in line with the NBI announcement will promote greater focus on online content and the advocacy of e-Government, e-Education and e-Commerce components.
The shift will benefit local online entrepreneurs and cap large scale organizational expenditures on top of reaching a wider network of consumers. This will give organizations interested in new technologies the ability to expand their reach in local and regional markets whilst improving productivity, enhancing CRM initiatives and reducing environmental impacts.
A 2009 global report on email usage statistics by technology market research firm Radicati Group, Inc revealed that 247 billion emails were sent each day at a rate of one email every 0.00000035 seconds with this number expecting to double to 507 billion emails per day by 2013. The Radicati Group also projected an increase in email subscriptions from 1.4 billion in 2009 to almost 1.9 billion by 2013.
The 2010 Annual Marketing & Media Survey by media specialists Datran Media offered a similar online introspect with 39.4% of 5,000 marketing executives from Fortune 500 brands, top publishers and leading advertising and media agencies indicating that email was their strongest performing advertising channel.
To date, there are approximately 16 million internet users in Malaysia and a total of 2.6 million broadband subscriptions. Synergistic broadband penetration, implementation and support by both government and private sectors will lead to the creation of a internet-rich economy vital to Malaysia’s presence as an emerging leader in the ICT sector and ultimately provide a quicker, cheaper and more efficient way of communicating.
About NetInfinium Corporation
Headquartered in Kuala Lumpur, NetInfinium Corporation Sdn Bhd is an MSC status involved in Statement delivery and bill payment solutions, Email/SMS/Fax campaign, broadcast & tracking solution, Integrated marketing (SMS/ Fax /Email) & campaign coordination, Web Portal and Intranet Design and Development, Web Based Application Design and Development and Interactive Marketing Consultancy.
The organization was awarded the prestigious MGS R&D Grant by the MDC for its continuous effort to propel Malaysia to the forefront of Information Technology with the development of breakthrough & high tech solution developments.
NetInfinium Corporation is listed on Deloitte’s Asia Pacific Top 500 Fastest Growing IT Companies and Red Herring Asia Top 100 Technology Company. NetInfinium Corporation was also awarded the AWSJ Asia Innovations Award, MC² Creative Award, Asia Interactive Award, ZDNet Asia Top 10 Asian TechnoVisionaries and Malaysia Business Ethics Excellence Award.
Our Products
DirectSecure®
Statement delivery via secure email is the latest trend in delivering bills, payments and invoices to customers. With DirectSecure®, organizations are empowered to take advantage of the superior economics of email, web portal, SMS and fax broadcasting features, while having a platform to build customer trust and ensure messages are delivered, viewed and acted on.
InterECM
Plan, manage and execute real-time or scheduled email marketing campaigns with InterECM. Fully integrated with your legacy CRM/database, InterECM helps you up-sell and cross-sell new and existing customers in a cost-efficient manner while increasing brand awareness and bottom line profitability. Through InterECM, you can develop email/SMS/Fax campaigns using personalized and targeted marketing options; trigger based email alerts with multi-lingual support and multi-content channel emails.
For media enquiries please contact:
NetInfinium Corporation Sdn Bhd
Tel: +603 7880 7793
Fax: +603 7880 0753
Email: sales.solution@netinfinium.com
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