Email: Innovating Economic Viability

Email: Innovating Economic Viability


Kuala Lumpur, 24 June 2010 – The adoption of electronic mail (email) as an alternative to traditional methods of communication continue to gain momentum across the globe. Economic viability, environmental initiatives and the need to communicate in a timely and efficient manner are concerns organizations need to immediately address to ensure that they remain competitive for many years to come.

Email is already seeing exponential growth with various reports on the subject validating the platform manifesto. A 2009 global report on email usage statistics by technology market research firm Radicati Group, Inc revealed that 247 billion emails were sent each day at a rate of one email every 0.00000035 seconds with this number expecting to double to 507 billion emails per day by 2013. The Radicati Group also projected an increase in email subscriptions from 1.4 billion in 2009 to almost 1.9 billion by 2013.

Locally, the Government’s plan to increase broadband subscription rates under the National Broadband Initiative (NBI) to 50 percent nationwide from the current 31.4 percent will play a crucial role in ICT competitiveness and overall Internet-technology adoption specifically in large scale email based information dissemination.

The onset of increased Internet usage is expected to provide sectors like Finance and Banking with alternative technology strategies to reduce traditional Advertising, Communication and Promotion costs and improve interactive consumer relations initiatives will become increasingly practical.

Options like the utilization of statement delivery via secure email in delivering bills, payments and invoices to customers will be among the remedial changes for cost efficient efficiency that can be implemented within these industries in the near future.

Organizations will then be empowered to take advantage of the superior economics of email, web portal, SMS and fax broadcasting features, while having a platform to build customer trust and ensure messages are delivered, viewed and acted on.

The increase in broadband penetration rates is expected to also contribute to the country's Gross Domestic Product (GDP) and attract Foreign Direct Investment (FDI). Through the implementation of the NBI, 135,000 new high value jobs are expected to be created within the ICT sector with additional spin offs in other sectors such as engineering, local content development and broadcasting.

Email as a communications platform between individuals and organizations is also expected to gain in popularity and function because of its targeted and data driven relationship.

The 2010 Annual Marketing & Media Survey by media specialists Datran Media offered a online introspect with 39.4% of 5,000 marketing executives from Fortune 500 brands, top publishers and leading advertising and media agencies indicating that email was their strongest performing advertising channel.

To a larger extent, the continuous involvement of the government and private sectors through proposed capacity building initiatives in line with the NBI announcement will promote greater focus on online content and the advocacy of e-Government, e-Education and e-Commerce components.

The expansion will give email greater penetration and benefit local online entrepreneurs interested in reducing large scale organizational marketing, billing and promotional expenditures. It will also provide a wider network of consumers for marketing and e-billing solutions and supplement the development of new technology divisions in order to expand reach in local and regional markets whilst improving productivity, enhancing CRM initiatives and alleviating environmental concerns.

To date, there are approximately 16 million internet users in Malaysia and a total of 2.6 million broadband subscriptions. Synergistic broadband penetration, implementation and support by both government and private sectors will lead to the formation of a knowledge-based economy vital to Malaysia’s presence as an emerging leader in the ICT sector and ultimately provide a faster, cheaper and more efficient way of communicating.

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About NetInfinium Corporation

Headquartered in Kuala Lumpur, NetInfinium Corporation Sdn Bhd is an MSC status involved in Statement delivery and bill payment solutions, Email/SMS/Fax campaign, broadcast & tracking solution, Integrated marketing (SMS/ Fax /Email) & campaign coordination, Web Portal and Intranet Design and Development, Web Based Application Design and Development and Interactive Marketing Consultancy.
The organization was awarded the prestigious MGS R&D Grant by the MDC for its continuous effort to propel Malaysia to the forefront of Information Technology with the development of breakthrough & high tech solution developments.

NetInfinium Corporation is listed on Deloitte’s Asia Pacific Top 500 Fastest Growing IT Companies and Red Herring Asia Top 100 Technology Company. NetInfinium Corporation was also awarded the AWSJ Asia Innovations Award, MC² Creative Award, Asia Interactive Award, ZDNet Asia Top 10 Asian TechnoVisionaries and Malaysia Business Ethics Excellence Award



Our Products
DirectSecure®
Statement delivery via secure email is the latest trend in delivering bills, payments and invoices to customers. With DirectSecure®, organizations are empowered to take advantage of the superior economics of email, web portal, SMS and fax broadcasting features, while having a platform to build customer trust and ensure messages are delivered, viewed and acted on.

InterECM 

Plan, manage and execute real-time or scheduled email marketing campaigns with InterECM. Fully integrated with your legacy CRM/database, InterECM helps you up-sell and cross-sell new and existing customers in a cost-efficient manner while increasing brand awareness and bottom line profitability.

Through InterECM, you can develop email/SMS/Fax campaigns using personalized and targeted marketing options; trigger based email alerts with multi-lingual support and multi-content channel emails.

For media enquiries please contact:

NetInfinium Corporation Sdn Bhd
Tel: +603 7880 7793
Fax: +603 7880 0753
Email: sales.solution@netinfinium.com