The idea of video email marketing has been around for some time – but it wasn’t really giving off the kind of panache you’d hope for, until now. HTML 5’s video asset has given new freedom to web developers and now seems set on twirling some excitement for email marketers too.
However, it should be mentioned at this point that HTML 5 video as a component of email only works with the iPad, iPhone and Apple Mail 4 – all of which fall under resident extraordinaire Apple.
Many other mail service providers are still hesitant but one would easily associate that with the maintenance costs involved with downloading and streaming large bandwidth video files – and with HD strolling in, it would get even more...complicated?
Security and compliancy issues could be another avenue of contention, as many major email providers (Hotmail, Yahoo, Lotus) also provide accounts for corporate use – web mail included. So, implementing an idea like video via email would impact each businesses service structure as well.
So where’s this going?
Well, we do know that Apple’s gearing up for in-video email, we do know that most email providers aren’t really getting along with the idea – but the inlays to the future do scream for some kind of changes to this. After all, the emergence of in-video email (while taking a toll on bandwidth) will move the entire personalization, branding and consumer relations theory to superbly greener pastures (or so says the dream).
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