Making sense of interconnectivity

If SEO has taught us anything, it's that nothing is truly definitive. Everyday, more and more experts discuss, analyse and debunk strategies or ideas that relate to an overall conceptualization of SEO.

If you were to ask Google, they'll tell you to follow their steps and presto! What's left is to pay for your keywords and viola, you're on your way to greater presence and market connectivity.

Then there are the host of blog sites and email newsletters that elaborate on, produce substantial evidence and continue to market the idealism of SEO.

What goes on however, is something else. We see guidelines. We see experts and softwares changing the way the guidelines are used and impressively, how easy it is to manipulate it.

The entourage? A new set of guidelines, changes, preferences, social bookmarking, consumer behaviour search analysis pattern presentations - giving consumers an idea of what they should search for instead.

So where does this leave everyone else that isn't on the billion dollar bandwagon, raking in profits, creating huge click-thru rates and providing massive amounts of content driven information that drives the SEO popularity contest?

I say popularity contest simply because, there can be only one (page). If you're 2nd, 3rd and so forth, the relegation doesn't mean anything. After all, being indexed on the first page of Google is everything.

And what's the most-sought after SEO technique? Nothing really. The guys on the last page of any Google rank are either asleep or waiting to be re-indexed. And what do the guys on the last page do to have better standings? Copy everything the guy on the first page did and "do it better". However, the "do it better" part is really, well the grey-est of areas. Everyone's got a different habit. Softwares tell you to do this and that, but at some level, it should have more to do with reducing keyword saturation, at least for some years to come.

Big business making a buck, utilize keyword indexing and refining processes. Rehashing variables and re-introducing a methodological process that produce enviable results.

Google is now introducing a new idea however. Starred searches. 'Starred' because user experiences and preferences now become a new accountability to steer SEO away from the grip of infinite funding. But will the long tail whip out something truly useful?

As we move towards new technologically induced globalspheres, will we really see a truly altruistic approach to SEO?

My thoughts on this? Based on the user experience/preference dialectic and IP related redirection to local sites, what we might see in return is regional or continent based preferential matchups. It could be one way to go. It could spell a slew of statistical algorithms to advocate SEO based business consumerism and it could quite possibly limit the influence generated by infinite capital.